{"id":215,"date":"2023-07-26T11:43:25","date_gmt":"2023-07-26T10:43:25","guid":{"rendered":"https:\/\/smartmag.theme-sphere.com\/smart-times\/kevin-durant-pulled-from-game-due-to-hs-protocols\/"},"modified":"2023-08-09T12:03:01","modified_gmt":"2023-08-09T11:03:01","slug":"lavenir-des-mba-sadapter-ou-disparaitre","status":"publish","type":"post","link":"https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/lavenir-des-mba-sadapter-ou-disparaitre\/","title":{"rendered":"Les MBA et la r\u00e9volution num\u00e9rique : s&#8217;adapter ou dispara\u00eetre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"215\" class=\"elementor elementor-215\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eef65a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eef65a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22031f53\" data-id=\"22031f53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a03915e elementor-widget elementor-widget-text-editor\" data-id=\"1a03915e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Les entreprises am\u00e9ricaines ont subi une mutation sismique ces derni\u00e8res d\u00e9cennies. Les entreprises les plus valoris\u00e9es aujourd&#8217;hui comme\u00a0<a href=\"https:\/\/www.microsoft.com\/fr-ma\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>,<a href=\"https:\/\/about.meta.com\/fr\/\" target=\"_blank\" rel=\"noopener\"> Meta<\/a>,\u00a0<a href=\"https:\/\/www.apple.com\/ma\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a>,<a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\"> Amazon<\/a>,\u00a0<a href=\"https:\/\/www.tesla.com\/\" target=\"_blank\" rel=\"noopener\">Tesla<\/a>\u00a0et\u00a0<a href=\"https:\/\/abc.xyz\/\" target=\"_blank\" rel=\"noopener\">Alphabet<\/a>\u00a0s&#8217;appuient sur les connaissances, les talents, les r\u00e9seaux et l&#8217;innovation comme principaux actifs, plut\u00f4t que sur les infrastructures physiques. Cela contraste fortement avec les g\u00e9ants industriels du 20\u00e8me si\u00e8cle comme\u00a0<a href=\"https:\/\/www.ge.com\/\" target=\"_blank\" rel=\"noopener\">General Electric<\/a>,\u00a0<a href=\"https:\/\/www.ussteel.com\/\" target=\"_blank\" rel=\"noopener\">U.S. Steel<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.gm.com\/\" target=\"_blank\" rel=\"noopener\">General Motors<\/a>\u00a0qui d\u00e9pendaient des terrains, des b\u00e2timents, des machines et des entrep\u00f4ts pour produire des biens. En fait, chaque g\u00e9ant technologique moderne vaut au moins 10 fois plus que la moyenne des entreprises industrielles du pass\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Cette transformation s&#8217;\u00e9tend au-del\u00e0 du secteur technologique. 80% des entreprises cot\u00e9es aux \u00c9tats-Unis sont entr\u00e9es en bourse apr\u00e8s 1990 et sont plus susceptibles d&#8217;\u00eatre des entreprises num\u00e9riques et d\u00e9mat\u00e9rialis\u00e9es comme\u00a0<a href=\"https:\/\/www.airbnb.fr\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.uber.com\/ma\/fr\/\" target=\"_blank\" rel=\"noopener\">Uber<\/a>\u00a0plut\u00f4t que des soci\u00e9t\u00e9s productrices de biens capitalistiques du pass\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le MBA a longtemps \u00e9t\u00e9 la formation manageriale de r\u00e9f\u00e9rence, fournissant aux entreprises des cadres form\u00e9s. Bien que les programmes de MBA \u00e9voluent, les experts estiment qu&#8217;ils doivent acc\u00e9l\u00e9rer les r\u00e9formes pour rester pertinents, comme l&#8217;a mis en garde le fondateur d&#8217;<a href=\"https:\/\/www.intuit.com\/company\/executives\/\" target=\"_blank\" rel=\"noopener\">Intuit\u00a0<\/a>Scott Cook, avertissant que les MBA ont besoin d&#8217;une reconversion compl\u00e8te pour r\u00e9ussir dans l&#8217;innovation aujourd&#8217;hui.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Certaines des premi\u00e8res \u00e9coles de commerce ont \u00e9t\u00e9 fond\u00e9es pour servir des entreprises industrielles comme General Motors et U.S. Steel. Elles \u00e9taient organis\u00e9es de mani\u00e8re rigide en d\u00e9partements comme la finance, le marketing et les op\u00e9rations qui refl\u00e9taient les structures corporatives industrielles.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Pendant une grande partie du 20\u00e8me si\u00e8cle, la logique commerciale \u00e9tait centr\u00e9e sur l&#8217;exploitation des actifs physiques pour produire des biens. Les profits \u00e9taient maigres apr\u00e8s avoir pris en compte les co\u00fbts de production. Les gestionnaires se concentraient sur les investissements judicieux dans les actifs, la minimisation des co\u00fbts et la maximisation des efficiences. La plupart des entreprises \u00e9taient en concurrence localement puisque le transport des biens physiques \u00e9tait limit\u00e9. Cependant, les entreprises num\u00e9riques d&#8217;aujourd&#8217;hui op\u00e8rent mondialement avec des co\u00fbts n\u00e9gligeables pour ajouter des clients, transformant chaque dollar de revenu en profit. Les actifs num\u00e9riques comme les logiciels et les r\u00e9seaux deviennent plus pr\u00e9cieux \u00e0 chaque utilisation, contrairement aux actifs physiques. Cela favorise la consolidation mondiale sous quelques acteurs dominants .\u00a0<\/p>\n<p><strong>Lire aussi : <a href=\"https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/les-diplomes-en-analyse-commerciale-une-alternative-populaire-au-mba-pour-les-etudiants-en-affaires\/\">https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/les-diplomes-en-analyse-commerciale-une-alternative-populaire-au-mba-pour-les-etudiants-en-affaires\/<\/a><\/strong><\/p>\n<p><!-- \/wp:pullquote --><!-- wp:paragraph --><\/p>\n<p>Les \u00e9coles de commerce doivent r\u00e9former les d\u00e9partements traditionnels pour refl\u00e9ter la nouvelle r\u00e9alit\u00e9 num\u00e9rique :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<ul>\n<li>\n<p>La finance d&#8217;entreprise doit prendre en compte les actifs incorporels comme les donn\u00e9es, les talents et la propri\u00e9t\u00e9 intellectuelle lors de l&#8217;\u00e9valuation de la performance et des investissements des entreprises. De nouveaux mod\u00e8les sont n\u00e9cessaires pour valoriser les g\u00e9ants technologiques en milliards.<\/p>\n<\/li>\n<li>\n<p>Le marketing doit int\u00e9grer la science des donn\u00e9es et les TI pour comprendre et atteindre les clients num\u00e9riquement. Les m\u00e9dias sociaux sont aussi vitaux que la publicit\u00e9 traditionnelle.<\/p>\n<\/li>\n<li>\n<p>Les professeurs d&#8217;op\u00e9rations et de production doivent avoir des backgrounds techniques pour enseigner les services num\u00e9riques en temps r\u00e9el plut\u00f4t que la production de biens physiques.<\/p>\n<\/li>\n<li>\n<p>Les RH doivent voir les employ\u00e9s comme des partenaires plut\u00f4t que comme de simples employ\u00e9s, avec des incitations et une propri\u00e9t\u00e9 des connaissances partag\u00e9es. De nouvelles approches sont n\u00e9cessaires pour les travailleurs ind\u00e9pendants.<\/p>\n<\/li>\n<li>\n<p>La comptabilit\u00e9 a peu chang\u00e9 malgr\u00e9 l&#8217;\u00e9mergence des actifs incorporels. Les rapports financiers restent r\u00e9trospectifs et inad\u00e9quats pour les d\u00e9cisions d&#8217;investissement \u00e0 l&#8217;\u00e8re du num\u00e9rique.<\/p>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<div class=\"ChatMessagesView_messagePair__CsQMW\">\n<div class=\"ChatMessage_messageRow__7yIr2\" data-complete=\"true\">\n<div class=\"ChatMessage_messageWrapper__Zf87D\">\n<div>\n<div class=\"Message_row___ur0Y\">\n<div class=\"Message_botMessageBubble__CPGMI \">\n<div class=\"Markdown_markdownContainer__UyYrv\">\n<p>En plus de transformer les d\u00e9partements, les MBA doivent promouvoir la cr\u00e9ativit\u00e9, le leadership, l&#8217;empathie, la culture technologique et d&#8217;autres comp\u00e9tences adaptatives pour le monde des affaires moderne. Cela distinguera les \u00e9coles de commerce de pointe \u00e0 l&#8217;avenir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"wp-block-image alignwide size-large\">\n<figcaption><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4539 size-full\" src=\"http:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11.png\" alt=\"Les MBA et les \u00e9coles de commerce face \u00e0 la r\u00e9volution num\u00e9rique\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11.png 1920w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-300x200.png 300w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-1024x683.png 1024w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-768x512.png 768w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-1536x1024.png 1536w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-150x100.png 150w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-450x300.png 450w, https:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/08\/Design-sans-titre-11-1200x800.png 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/> Ville Heikenen de Getty Images[\/caption]<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Voici quelques recommandations de programmes de MBA qui s&#8217;adaptent bien \u00e0 l&#8217;\u00e8re num\u00e9rique :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<ul>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/www.hec.edu\/fr\" target=\"_blank\" rel=\"noopener\">HEC Paris<\/a>\u00a0: Le MBA d&#8217;HEC Paris met l&#8217;accent sur l&#8217;entrepreneuriat, l&#8217;innovation et le digital. Il propose des sp\u00e9cialisations en strat\u00e9gie digitale, marketing digital et big data.<\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/www.essec.edu\/fr\/\" target=\"_blank\" rel=\"noopener\">ESSEC<\/a>\u00a0: L&#8217;ESSEC Business School propose un MBA en\u00a0<a class=\"MarkdownLink_linkifiedLink__KxC9G\">Digital Management<\/a>\u00a0&amp;\u00a0<a class=\"MarkdownLink_linkifiedLink__KxC9G\">Data Analytics<\/a>\u00a0qui combine management, technologie et analyse de donn\u00e9es.<\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/mitsloan.mit.edu\/\" target=\"_blank\" rel=\"noopener\">Sloan MIT<\/a>\u00a0: Le MIT Sloan School of Management est r\u00e9put\u00e9 pour son approche analytique et technologique. Il propose un MBA en Enterprise Management qui int\u00e8gre les nouvelles technologies.<\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/www.gsb.stanford.edu\/\" target=\"_blank\" rel=\"noopener\">Stanford<\/a>: Le Stanford Graduate School of Business est \u00e0 la pointe sur l&#8217;innovation et la technologie. Son MBA int\u00e8gre des enseignements sur le leadership num\u00e9rique.<\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/www.insead.edu\/\" target=\"_blank\" rel=\"noopener\">INSEAD<\/a>\u00a0: L&#8217;INSEAD propose un MBA ax\u00e9 sur l&#8217;intelligence artificielle et les technologies de rupture. Il offre aussi une concentration en Big Data and Business Analytics.<\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/www.berkeley.edu\/\" target=\"_blank\" rel=\"noopener\">Berkeley<\/a>\u00a0: Le MBA de Berkeley Haas propose des cours sur les strat\u00e9gies d&#8217;innovation et les nouveaux business models num\u00e9riques.<\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: 17px;\" href=\"https:\/\/www.hec.ca\/\" target=\"_blank\" rel=\"noopener\">HEC Montr\u00e9al<\/a>\u00a0: Le MBA de HEC Montr\u00e9al offre une concentration en gestion des technologies et transformation digitale.<\/p>\n<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:separator {\"className\":\"is-style-wide\"} --><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Ces programmes combinent les fondamentaux du management avec une solide compr\u00e9hension du num\u00e9rique et des nouvelles technologies pour former les managers de demain. Leurs cursus \u00e9voluent constamment pour rester \u00e0 la pointe.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p class=\"has-small-font-size\">\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les entreprises am\u00e9ricaines ont subi une mutation sismique ces derni\u00e8res d\u00e9cennies. Les entreprises les plus valoris\u00e9es aujourd&#8217;hui comme\u00a0Microsoft, Meta,\u00a0Apple, Amazon,\u00a0Tesla\u00a0et\u00a0Alphabet\u00a0s&#8217;appuient sur les connaissances, les talents, les r\u00e9seaux et l&#8217;innovation comme principaux actifs, plut\u00f4t que sur les infrastructures physiques. Cela contraste fortement avec les g\u00e9ants industriels du 20\u00e8me si\u00e8cle comme\u00a0General Electric,\u00a0U.S. Steel\u00a0et\u00a0General Motors\u00a0qui d\u00e9pendaient des terrains,<\/p>\n","protected":false},"author":1,"featured_media":4363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,31,32],"tags":[47,46,35,48,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les MBA et la r\u00e9volution num\u00e9rique : s&#039;adapter ou dispara\u00eetre - magazine<\/title>\n<meta name=\"description\" content=\"Au-del\u00e0 du MBA traditionnel : Comment les \u00e9coles de commerce int\u00e8grent le num\u00e9rique pour former les leaders de demain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/lavenir-des-mba-sadapter-ou-disparaitre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les MBA et la r\u00e9volution num\u00e9rique : s&#039;adapter ou dispara\u00eetre\" \/>\n<meta property=\"og:description\" content=\"Au-del\u00e0 du MBA traditionnel : Comment les \u00e9coles de commerce int\u00e8grent le num\u00e9rique pour former les leaders de demain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/lavenir-des-mba-sadapter-ou-disparaitre\/\" \/>\n<meta property=\"og:site_name\" content=\"magazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T10:43:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T11:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/magazine.allianceever.com\/wp-content\/uploads\/2023\/07\/B-Education-4-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wesourcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wesourcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/lavenir-des-mba-sadapter-ou-disparaitre\/\",\"url\":\"https:\/\/magazine.allianceever.com\/index.php\/2023\/07\/26\/lavenir-des-mba-sadapter-ou-disparaitre\/\",\"name\":\"Les MBA et la r\u00e9volution num\u00e9rique : s'adapter ou dispara\u00eetre - 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