{"id":3591,"date":"2023-08-10T13:30:23","date_gmt":"2023-08-10T12:30:23","guid":{"rendered":"https:\/\/smartmag.theme-sphere.com\/smart-times\/u-s-warns-financial-institutions-to-be-on-watch-for-russian-sanctions\/"},"modified":"2023-08-10T13:34:32","modified_gmt":"2023-08-10T12:34:32","slug":"google-affiche-ine-performance-financiere-solide","status":"publish","type":"post","link":"https:\/\/magazine.allianceever.com\/index.php\/2023\/08\/10\/google-affiche-ine-performance-financiere-solide\/","title":{"rendered":"Google affiche une performance financi\u00e8re solide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3591\" class=\"elementor elementor-3591\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b84e4b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b84e4b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ce2091\" data-id=\"66ce2091\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14a6ab1 elementor-widget elementor-widget-text-editor\" data-id=\"14a6ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Les actions d&#8217;<a href=\"https:\/\/www.alphabet.com\/en-ww\" target=\"_blank\">Alphabe<\/a>t ont grimp\u00e9 de 10% cette semaine apr\u00e8s la publication de ses r\u00e9sultats du deuxi\u00e8me trimestre, montrant une croissance malgr\u00e9 un march\u00e9 publicitaire difficile.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le prix des actions de la maison m\u00e8re de&nbsp;<a href=\"https:\/\/www.google.com\/?hl=fr\" target=\"_blank\">Google<\/a>&nbsp;a atteint 132,58 dollars \u00e0 la fermeture du march\u00e9 vendredi, soit son plus haut niveau en plus d&#8217;un an.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Google a \u00e9t\u00e9 confront\u00e9 \u00e0 des pr\u00e9occupations concernant la sant\u00e9 de son activit\u00e9 de recherche principale, en raison d&#8217;un march\u00e9 publicitaire en baisse et du potentiel \u00e0 long terme des chatbots d&#8217;intelligence artificielle pour capter le trafic.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Cependant, lors de son rapport sur les r\u00e9sultats du deuxi\u00e8me trimestre mardi, l&#8217;entreprise a montr\u00e9 qu&#8217;elle avait plusieurs fa\u00e7ons de r\u00e9ussir malgr\u00e9 ces d\u00e9fis bien r\u00e9els. Parmi les signes de croissance, le chiffre d&#8217;affaires a augment\u00e9 de 7 % pour atteindre 74,6 milliards de dollars, contre 69,7 milliards de dollars pour la m\u00eame p\u00e9riode de l&#8217;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>La publicit\u00e9 en ligne, qui a connu une ann\u00e9e difficile, reste lente en raison des pr\u00e9occupations \u00e9conomiques et des restrictions budg\u00e9taires des entreprises. Les revenus publicitaires de Google n&#8217;ont augment\u00e9 que de 3,3 % par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9c\u00e9dente, mais c&#8217;est une am\u00e9lioration par rapport au premier trimestre, lorsque les revenus publicitaires ont chut\u00e9. Et cela s&#8217;est produit apr\u00e8s que le rapport du deuxi\u00e8me trimestre de Snap ait annonc\u00e9 des pr\u00e9visions d\u00e9cevantes, faisant chuter le cours de l&#8217;action de pr\u00e8s de 20 %.<\/p>\n<p><!-- \/wp:pullquote --><!-- wp:paragraph --><\/p>\n<p>Les divisions YouTube et Cloud de Google ont \u00e9galement enregistr\u00e9 une croissance des revenus malgr\u00e9 la concurrence.<\/p>\n<p>Les divisions&nbsp;<a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\">YouTube<\/a>&nbsp;et&nbsp;<a href=\"https:\/\/cloud.google.com\/gcp\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=emea-ma-all-en-dr-bkws-all-all-trial-e-gcp-1011340&amp;utm_content=text-ad-none-any-DEV_c-CRE_500281164694-ADGP_Hybrid+%7C+BKWS+-+EXA+%7C+Txt+~+GCP+~+General%23v37-KWID_43700071660014427-aud-606988878174:kwd-281541840951-userloc_1009974&amp;utm_term=KW_cloud.google-NET_g-PLAC_&amp;&amp;gad=1&amp;gclid=EAIaIQobChMIhsC8qorSgAMVw4doCR3FHA1GEAAYASAAEgLZpfD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\">Cloud de Google<\/a>&nbsp;ont \u00e9galement enregistr\u00e9 une croissance des revenus malgr\u00e9 la concurrence.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>La hausse du cours de l&#8217;action de Google est \u00e9galement survenue malgr\u00e9 le d\u00e9part de Ruth Porat, directrice financi\u00e8re d&#8217;Alphabet, qui a supervis\u00e9 la r\u00e9duction des co\u00fbts de l&#8217;ensemble de l&#8217;entreprise. Elle occupera d\u00e9sormais le poste nouvellement cr\u00e9\u00e9 de pr\u00e9sidente et directrice des investissements.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Les revenus de la recherche, qui repr\u00e9sentent la majeure partie de l&#8217;activit\u00e9 publicitaire de Google, ont \u00e9galement connu une croissance r\u00e9guli\u00e8re au cours du trimestre. Cela a soulag\u00e9 les investisseurs, certains \u00e9tant pr\u00e9occup\u00e9s par le fait que les utilisateurs de la recherche traditionnelle passent aux chatbots d&#8217;IA g\u00e9n\u00e9rative d&#8217;<a href=\"https:\/\/openai.com\/\" target=\"_blank\">OpenAI<\/a>&nbsp;et de&nbsp;<a href=\"https:\/\/www.microsoft.com\/fr-ma\/\" target=\"_blank\">Microsoft<\/a>, principal investisseur de la start-up, pour leurs requ\u00eates en ligne.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<div>\n<div data-complete=\"true\">\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p>&#8220;Nous pensons que cela est encourageant pour l&#8217;environnement plus large de la publicit\u00e9 en ligne&#8221;, ont \u00e9crit les analystes de Citi dans une note sur les r\u00e9sultats de Google. &#8220;Cependant, nous ne pensons pas qu&#8217;il s&#8217;agit d&#8217;un environnement de &#8220;mar\u00e9e montante&#8221;, nous pr\u00e9f\u00e9rons plut\u00f4t les plates-formes qui ont investi dans de nouveaux produits et services&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"wide\",\"id\":3630,\"sizeSlug\":\"large\",\"linkDestination\":\"media\"} --><\/p>\n<figure>&nbsp;<\/figure>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les actions d&#8217;Alphabet ont grimp\u00e9 de 10% cette semaine apr\u00e8s la publication de ses r\u00e9sultats du deuxi\u00e8me trimestre, montrant une croissance malgr\u00e9 un march\u00e9 publicitaire difficile. Le prix des actions de la maison m\u00e8re de&nbsp;Google&nbsp;a atteint 132,58 dollars \u00e0 la fermeture du march\u00e9 vendredi, soit son plus haut niveau en plus d&#8217;un an. Google a<\/p>\n","protected":false},"author":1,"featured_media":3624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[36,49,37,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google affiche une performance financi\u00e8re solide - magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.allianceever.com\/index.php\/2023\/08\/10\/google-affiche-ine-performance-financiere-solide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google affiche une performance financi\u00e8re solide\" \/>\n<meta property=\"og:description\" content=\"Les actions d&#8217;Alphabet ont grimp\u00e9 de 10% cette semaine apr\u00e8s la publication de ses r\u00e9sultats du deuxi\u00e8me trimestre, montrant une croissance malgr\u00e9 un march\u00e9 publicitaire difficile. Le prix des actions de la maison m\u00e8re de&nbsp;Google&nbsp;a atteint 132,58 dollars \u00e0 la fermeture du march\u00e9 vendredi, soit son plus haut niveau en plus d&#8217;un an. 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